Review · Updated September 2026
Omnisend review
Built for ecommerce, not retrofitted for it.
Rank #2 of 6 in email marketing software
G2 4.6 / 5 from 1,244 reviews
Trustpilot 4.4 / 5 from 507 reviews
Free plan Free plan, 250 contacts / 500 emails a month
Paid from From $16/mo
The short version
Best for: Shopify and WooCommerce stores.
Watch out for: Little reason to pick it if you do not sell products.
Omnisend scores 8.8 overall. Its strongest criterion is support at 9.2; its weakest is price per 1,000 contacts at 8.0. Whether that trade works for you depends entirely on which of those two you will feel every week.
What stands out
- Abandoned-cart and browse-abandonment flows ready out of the box
- Email, SMS and push in one automation
- One-click Shopify and WooCommerce sync
- Support answers fast, including on the free plan
Scores in detail
| Criterion | Weight | Score | What we measured |
|---|---|---|---|
| Inbox deliverability | 20% | 8.8 | Seed-list tests plus our own sends to Gmail, Outlook and Yahoo. |
| Automation depth | 20% | 9.0 | Branching logic, triggers, dynamic segmentation, split testing. |
| Ease of use | 20% | 9.0 | Time from signup to first campaign sent, measured on a fresh account. |
| Price per 1,000 contacts | 15% | 8.0 | Monthly cost at 1,000 / 5,000 / 25,000 contacts on the entry paid plan. |
| Email builder & templates | 10% | 9.0 | Template count, drag-and-drop behaviour, mobile rendering. |
| Integrations | 10% | 8.4 | Shopify, WooCommerce, Zapier, major CRMs, native vs third-party. |
| Support | 5% | 9.2 | Channels offered and real response time when we opened a ticket. |
The overall figure is these sub-scores multiplied by their weights. Full method on the methodology page.
What the review sites say
On G2, where reviewers are verified business users, Omnisend sits at 4.6 out of 5 across 1,244 reviews. On Trustpilot, which is open to anyone, it sits at 4.4 out of 5 across 507 reviews.
We publish both on purpose. G2 is the better read on whether the software does its job, because the people writing are verified users of it at work. Trustpilot is the better read on what happens when you want to cancel, dispute a charge or escalate a ticket, because that is what people go there to write about. A wide gap between the two is not noise — it usually means a capable product wrapped in commercial practices its customers resent.
Should you pick it?
Choose Omnisend if your situation matches the "best for" line at the top of this page. If it does not, the honest answer is that another platform in the full comparison will probably serve you better, and you lose nothing by starting on a free tier and finding out before you pay.