Helium 10
Everything below comes from Helium 10's own pricing page or from published third-party review data. Read on 22 September 2026.
We have not used Helium 10. There is no verdict on this page, no score, and no opinion about how it feels to work in — because we would be making that up. What we do instead.
Visit Helium 10The facts
- Free plan
- Yes — a limited free plan with restricted access to the Chrome extension and tools
- Paid from
- $99/mo billed annually ($129 month-to-month, Platinum)
- Billed on
- Monthly, or annual (about 23% off); priced by tier, with a limited free plan
- G2 rating
- 4.2 / 5 from 183 reviews
- Trustpilot rating
- 2.1 / 5 from 713 reviews
- Checked
- 22 September 2026
Plans, as printed on their pricing page
| Plan | Price | What the page lists |
|---|---|---|
| Free | $0 | Limited Chrome extension and tool access |
| Platinum | $99/mo annual ($129 monthly) | Product and keyword research, basic tracking, limited profit reporting (for $0–$100K/yr sellers) |
| Diamond | $279/mo annual ($359 monthly) | Adds Helium AI Agent, advanced ad controls, inventory management, expanded analytics |
| Enterprise | From $1,499/mo (annual) | Dedicated success manager, 10+ users, 5,000 ASINs, weekly coaching |
Source: www.helium10.com/pricing/. Prices are US list prices in USD, read from each vendor pricing page on the date above. Vendors localise pricing by country — we saw GetResponse quote in Vietnamese dong from a Vietnamese connection — so what you see may differ. Always confirm on the vendor page before buying.
Reasons to consider it
- The best-known all-in-one toolset for Amazon (and now Walmart/TikTok) sellers — product research, keywords, listings, analytics
- A free plan and a limited Chrome extension let you try the core research tools at $0
- G2 reviewers rate it 4.2 from 183 reviews
Reasons to look elsewhere
- Trustpilot is alarming: 2.1 from 713 reviews — far below its G2 score
- The complaint pattern on Trustpilot centres on billing and cancellation, not the tools themselves
- Expensive at the top: Diamond is $279/mo and Enterprise starts at $1,499
What the review scores say
Helium 10 holds 4.2 out of 5 on G2 from 183 reviews, and 2.1 out of 5 on Trustpilot from 713 reviews.
A wide split: 4.2 on G2 from 183 reviews against 2.1 on Trustpilot from 713. G2 verifies reviewers as business users of the software, which rates well; Trustpilot is open and here collects billing and cancellation complaints. The tools are industry-standard — the caution is commercial: note your renewal date and keep cancellation confirmations.
What we cannot tell you
How Helium 10 feels after a month of real use. Whether support actually answers when something breaks. Whether the workflow fits your specific case. Those need an account and real use, and we have not done that. Anyone publishing those answers without doing the work is guessing, and you deserve to know which is which.
We have not compared this against rivals yet
Helium 10 is the first product we have documented in email marketing. A single product is not a comparison, so there is no category page for it yet — we will build one once we have read the pricing pages of its main competitors and can put them side by side on the same facts.