Head to head · Updated September 2026
Omnisend vs MailerLite
Do you sell products, or do you publish?
Omnisend
8.8
Built for ecommerce, not retrofitted for it
From $16/mo · G2 4.6 · Trustpilot 4.4
Visit OmnisendMailerLite
8.7
The one most people can actually operate
From $10/mo · G2 4.6 · Trustpilot 4.1
Visit MailerLiteThe short answer
Omnisend takes it overall, 8.8 to 8.7 — a margin of 0.1, which is close enough that the right pick depends on your situation rather than the headline number.
Pick Omnisend if shopify and woocommerce stores describes you. Pick MailerLite if creators, newsletters and small businesses starting out is closer to the truth.
Where each one wins
Omnisend is ahead on
- Inbox deliverability — 8.8 vs 8.7
- Automation depth — 9.0 vs 7.9
- Email builder & templates — 9.0 vs 8.9
- Integrations — 8.4 vs 7.6
- Support — 9.2 vs 8.6
MailerLite is ahead on
- Ease of use — 9.4 vs 9.0
- Price per 1,000 contacts — 9.2 vs 8.0
Criterion by criterion
| Criterion | Weight | Omnisend | MailerLite |
|---|---|---|---|
| Inbox deliverability | 20% | 8.8 | 8.7 |
| Automation depth | 20% | 9.0 | 7.9 |
| Ease of use | 20% | 9.0 | 9.4 |
| Price per 1,000 contacts | 15% | 8.0 | 9.2 |
| Email builder & templates | 10% | 9.0 | 8.9 |
| Integrations | 10% | 8.4 | 7.6 |
| Support | 5% | 9.2 | 8.6 |
| Weighted total | 8.8 | 8.7 |
Weights and what each criterion measures are on our methodology page.
Price and plans
| Omnisend | MailerLite | |
|---|---|---|
| Free plan | Free plan, 250 contacts / 500 emails a month | Free plan, 1,000 subscribers / 12,000 emails a month |
| Entry paid | From $16/mo | From $10/mo |
| G2 | 4.6 / 5 (1,244) | 4.6 / 5 (1,113) |
| Trustpilot | 4.4 / 5 (507) | 4.1 / 5 (3,277) |
What to watch for
Omnisend: Little reason to pick it if you do not sell products.
MailerLite: Automation runs out of room once flows get complex.
How to decide without guessing
Both run free tiers, so the cheapest way to settle this is not to read more comparisons. Open an account on each, import two hundred contacts, and build the one automation you actually need. You will know within an afternoon which interface you can live with, and that is the variable no comparison table can measure for you.