Head to head · Updated September 2026
GetResponse vs ActiveCampaign
The most capable automation engine, against the one people keep using.
GetResponse
8.9
Deepest automation of the group, priced for growing lists
From $19/mo · G2 4.3 · Trustpilot 4.3
Visit GetResponseActiveCampaign
8.2
Powerful automation, a support record we cannot ignore
From $29/mo · G2 4.4 · Trustpilot 2.7
Visit ActiveCampaignThe short answer
GetResponse takes it overall, 8.9 to 8.2 — a margin of 0.7, which is close enough that the right pick depends on your situation rather than the headline number.
Pick GetResponse if teams that want automation and landing pages from one vendor describes you. Pick ActiveCampaign if teams with someone dedicated to running the automation is closer to the truth.
Where each one wins
GetResponse is ahead on
- Ease of use — 9.0 vs 7.0
- Price per 1,000 contacts — 8.4 vs 7.0
- Email builder & templates — 8.8 vs 8.0
- Support — 9.0 vs 7.0
ActiveCampaign is ahead on
- Inbox deliverability — 8.8 vs 8.6
- Automation depth — 9.6 vs 9.5
- Integrations — 9.2 vs 8.6
Criterion by criterion
| Criterion | Weight | GetResponse | ActiveCampaign |
|---|---|---|---|
| Inbox deliverability | 20% | 8.6 | 8.8 |
| Automation depth | 20% | 9.5 | 9.6 |
| Ease of use | 20% | 9.0 | 7.0 |
| Price per 1,000 contacts | 15% | 8.4 | 7.0 |
| Email builder & templates | 10% | 8.8 | 8.0 |
| Integrations | 10% | 8.6 | 9.2 |
| Support | 5% | 9.0 | 7.0 |
| Weighted total | 8.9 | 8.2 |
Weights and what each criterion measures are on our methodology page.
Price and plans
| GetResponse | ActiveCampaign | |
|---|---|---|
| Free plan | Free plan, up to 500 contacts | No free plan, 14-day trial |
| Entry paid | From $19/mo | From $29/mo |
| G2 | 4.3 / 5 (1,141) | 4.4 / 5 (14,795) |
| Trustpilot | 4.3 / 5 (1,033) | 2.7 / 5 (1,436) |
What to watch for
GetResponse: The cheapest tier holds back the automation builder.
ActiveCampaign: Review sources disagree sharply — 4.4 on G2 from 14,795 reviews, 2.7 on Trustpilot from 1,436.
How to decide without guessing
Both run free tiers, so the cheapest way to settle this is not to read more comparisons. Open an account on each, import two hundred contacts, and build the one automation you actually need. You will know within an afternoon which interface you can live with, and that is the variable no comparison table can measure for you.